American Tourister is a well-known luggage brand that has gained popularity for its durable and stylish travel bags. Many people wonder about the relationship between American Tourister and Samsonite, another prominent luggage brand. In this article, we will explore whether American Tourister is owned by Samsonite and shed light on the connection between these two brands.
Yes, American Tourister is indeed owned by Samsonite. Samsonite acquired American Tourister in 1993, making it a subsidiary brand under the Samsonite umbrella. This acquisition allowed Samsonite to expand its product portfolio and cater to a wider range of consumer preferences.
Samsonite has strategically acquired various luggage brands over the years to strengthen its market presence and diversify its offerings. By acquiring American Tourister, Samsonite gained access to a brand that specifically targets the mid-priced segment of the luggage market. This acquisition has helped Samsonite establish a strong foothold in the affordable yet quality luggage segment.
As a subsidiary brand of Samsonite, American Tourister operates independently while benefiting from Samsonite’s resources and expertise. American Tourister maintains its unique brand identity, design aesthetic, and product focus. It continues to cater to travelers seeking durable and affordable luggage options, while Samsonite caters to a broader range of consumer preferences.
Being under the same ownership, American Tourister and Samsonite have opportunities for collaboration and synergies. They can share research and development efforts, manufacturing capabilities, and distribution networks. This collaboration allows them to leverage their respective strengths and deliver high-quality products to their customers.
In summary, American Tourister is indeed owned by Samsonite. The acquisition of American Tourister by Samsonite has allowed both brands to thrive in the highly competitive luggage market. While American Tourister operates as a subsidiary brand, it maintains its unique identity and continues to provide travelers with durable and affordable luggage options. The relationship between American Tourister and Samsonite showcases the strategic acquisition approach of Samsonite, which has enabled the company to expand its product portfolio and cater to a wider range of consumer preferences.
