Samsonite and American Tourister are both well-known brands in the luggage industry. While they offer similar products and cater to travelers’ needs, many people wonder if these two brands are part of the same company. In this article, we will explore the relationship between Samsonite and American Tourister to determine if they are under the same ownership or if they operate independently.
Samsonite and American Tourister are separate luggage brands, but they are both owned by the same parent company, Samsonite International S.A. Samsonite International S.A. is a global leader in the luggage and travel accessories industry and owns multiple brands, including Samsonite, American Tourister, Tumi, Hartmann, and High Sierra.
Although Samsonite and American Tourister are sister brands under the same parent company, they have distinct brand identities and target different market segments.
Samsonite is known for its premium-quality luggage and travel accessories. The brand focuses on durability, functionality, and innovative design. Samsonite is often associated with luxury and higher-end travel products.
American Tourister, on the other hand, positions itself as a more affordable and accessible luggage brand. It offers a wide range of luggage options, including suitcases, backpacks, and travel accessories, at a more budget-friendly price point. American Tourister aims to provide reliable and stylish luggage for travelers on a tighter budget.
Both Samsonite and American Tourister products are widely available in various retail stores, online marketplaces, and their respective brand websites. Samsonite products are often found in premium department stores and specialty luggage stores, catering to customers seeking high-quality and luxury travel products. American Tourister products are more commonly found in department stores, mass-market retailers, and online platforms, targeting a broader consumer base.
While Samsonite and American Tourister are separate luggage brands, they are both owned by the same parent company, Samsonite International S.A. Each brand has its own unique identity, with Samsonite focusing on premium-quality and American Tourister offering more affordable options. Both brands are widely available and cater to different market segments, providing travelers with a range of choices based on their preferences and budget.
